For this special date, 7th Nov

'The Story of Convenience Shopping'

7-Eleven pioneered the convenience store concept way back in 1927 at the Southland Ice Company in Dallas, Texas. In addition to selling blocks of ice to refrigerate food, an enterprising ice dock employee began offering milk, bread and eggs on Sundays and evenings when grocery stores were closed. This new business idea produced satisfied customers and increased sales, and convenience retailing was born!

(adapted from website)

For more info, pls do visit

http://www.7-eleven.com/about/history.asp